March 8, 2022

Calico attracts Serena Williams to 2.1M seed to build fashion supply chain software

A few years ago Kathleen Chan, the CEO and founder of Calico, launched a couple of small fashion companies, but as those companies scaled quickly with the help of Shopify and Facebook ads, she noted a lack of tools to help her manage the back office of a business specifically geared to fashion.

As she pointed out, she couldn’t afford to buy SAP or even NetSuite, so she was managing the business in spreadsheets. She longed for something that was purpose-built for what she was doing. So like any good entrepreneur, she set out to build it. Along the way, she managed to attract the attention of tennis star Serena Williams, whose tech investment firm Serena Ventures recently launched a new $111 million fund.

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