When Jessica Ko was head of design at Google and then Opendoor, she realized that her teams spent about 90% of their time digging around Dropbox looking for assets.
In many cases, they’d find older versions. Or they couldn’t find what they were looking for. Or even worse, they’d accidentally pick the wrong asset.
“It was such a chaotic process,” Ko recalls. “Anyone could go in and alter things and change folder structures around. It was a total mess, and just continued like that because there was no alternative.”